My doubts aside, it is good to see modern methods being employed early on; presenting material in a more exciting and engaging form tends to encourage people to take it in more readily. I remember a prime example of somebody working for Amnesty International -- he asked a group of teenage girls if they knew what conflict diamonds were, and to his surprise, they did! Apparently they had seen the (excellent) movie "Blood Diamond" (which was partly supported by Amnesty International), and had decided to stay away from diamond jewellery as a result. Had they not seen that movie, the chances are that they would never have known about the situation at all.
I could even cite a couple of examples from my own life. When I had to study for my Standard Grade Physics exam, I bought a computer game which contained all the syllabus notes and test questions. It was certainly nothing like the truly game-like material we're seeing now, but it was just interesting enough to encourage me to study. In a totally separate and more recent case, I played the brilliant "Delta Force: Black Hawk Down" action PC game, and was amazed when I later realized how much knowledge of those real-life events I picked-up, just by having fun during my off-hours. (I am usually terrible at learning current affairs or history!)
Something tells me the ideas are all still a little jumbled up yet... we're seeing a mix of casual and formal learning happening together. Perhaps over time, the different layers will begin to separate, and educators will be able to confidently utilize new media in the classroom.